Mobile Location & Foot Traffic Data

What Is Mobile Location Data?

Mobile location data measures aggregated visitation patterns, showing how many people visit a store, shopping center, or site and which areas those visitors come from, without identifying individuals. Commercial real estate professionals use it to rank merchants by visitation, build trade areas from visitor origins, and validate sites. REGIS Online provides mobile location data from Unacast, updated monthly, with visitor-origin trade areas covering the top 66%, 50%, or 33% of visitors, merchant visitation rankings, and unlimited mobile data reports.

How Mobile Location Data Works

Mobile location data measures how many people are around a selected site at a given time. It is built from mobile phone location signals and analyzed as aggregated visitation patterns and visitor origin areas, so you can see how many people visit a location and where they come from rather than information about individual people. The data is provided by Unacast and updated monthly. You can view visitor origins for up to a year and rank merchants by visitation at the MSA, state, and USA level.

Understand Where Visitors Come From

Visitor origins show the areas where a location's visitors come from. View them as a heatmap, or build trade areas based on the share of visitors you want to capture, from a site's widest reach to its tightest core.

Find Opportunities For Growth In Any Market

You can visualize exactly where the best areas are and where you can improve with mobile data, backed by 2 million points of data. Pair visitation patterns with Market Optimization or Market Match to rank areas and find markets that resemble your best locations.

Learn About Market Optimization

Build Trade Areas Based on Visitor Origins

With mobile data you can see where 66%, 50% and 33% of a site's top visitors are coming from. Compare this trade area with a drive time area to see who is going out of their way to get to your site, then run demographics on the areas your visitors come from.

Learn About Trade Areas

Rank Retailers by Visitation

Compare monthly visitors to a merchant, store, or center. With the mobile data table, you can rank merchants at the MSA, state and USA level to see who has the most foot traffic. Pair the rankings with merchant locations on your map to see competitors and complementary retailers around your site.

See Retail Mapping

Share Your Findings

The mobile data report lets you compare up to 4 different locations. Reports will always be unlimited in REGIS Online, so compare as many locations as your heart desires!

See A Sample Report

Mobile Location Data vs. Traffic Counts

Both help you understand movement around a site, but they measure different things. Use them together for a complete picture.

When mobile data isn’t available, learn how to evaluate a retail site using demographics, traffic counts, and market gaps.

Traffic Counts: Vehicles On The Road

Traffic Counts show the vehicle traffic passing along road segments, filtered by time of day, day of week, and direction. Use them to judge road exposure and find the ideal corner or side of the street.

Learn About Traffic Counts

Mobile Location Data: Visitors To A Location

Mobile location data shows visits to a specific store, center, or site and the areas those visitors come from. Use it to rank merchants, understand a site's real reach, and build visitor-origin trade areas.

Build Visitor Trade Areas

Use Mobile Location Data for Site Selection

Before committing to a site, see how many people visit similar locations and where they come from. Compare a visitor-origin trade area against a drive time area, check the demographics of the areas that send visitors, and rank nearby merchants by visitation to confirm a location can draw the customers you need.

See Site Selection Software

Data Provided By Unacast

Unacast provides the foot traffic and location data behind Mobile Location Data in REGIS Online, built from mobile phone location signals. The data is updated monthly so your visitation insights stay current.

Updated Monthly

Monthly updates keep visitation and visitor-origin insights current.

MSA, State & USA Rankings

Rank merchants by visitation at the MSA, state, and USA level.

Up To A Year Of Visitor Origins