Market Match Location Analysis

Locate Areas Of Potential

Market Match creates a unique profile based off of your top performing sites and shows where you can find similar areas. Score any locations so you can locate possible opportunities.

What Is Market Match?

Market Match builds a demographic profile from a brand's top-performing locations, then scores every other area in a market against that profile to find places with similar characteristics. Rather than manually choosing which demographics to prioritize, REGIS Online identifies what makes the selected sites successful using Demographic Dimensions, and applies that profile to rank and map similar markets. Retailers and franchises use Market Match to find expansion opportunities that resemble their proven locations.

Find Markets Similar to Your Top Performing Locations

Instead of guessing which demographics matter most, let your best sites tell you. Market Match learns the characteristics your top performers share and finds other areas across the country with that same profile.

How Market Match Works

Market Match follows a clear workflow, from your best sites today to a ranked list of new markets to explore.

1. Select Successful Locations

Choose the sites that represent your brand at its best, the locations you want to replicate.

2. Build A Profile

REGIS Online analyzes those locations using Demographic Dimensions to build a profile of what they have in common.

3. Identify Characteristics

See what's distinctive about your profile and how it compares to the national average.

4. Score Other Areas

Every area, down to the block group, is scored on how closely it matches your profile.

5. Map Similar Markets

Select any area on your map to see its score and visualize where your best-matching markets are.

Find Areas Similar To Top Performing Stores

Discover promising areas using a profile based on similarities between top performing locations.

Map & Score Similar Markets

Scoring and shading down to the block group helps you visualize where your profile is in a straightforward way. Select any area on your map to show the score and see how similar it is to your profile.

REGIS Online For CRE Mapping

See How Your Profile Is Unique

Explore your profile data and determine what is distinctive about it. Find other areas that share the same unique profile by comparing Demographic Dimensions.

Learn About Demographic Dimensions

Powered By Demographic Dimensions

Demographic Dimensions is built from multiple demographic variables, analyzed together to profile the characteristics of an area. Market Match uses this same modeling approach to compare your top-performing sites against every other area, so you can see how any location is unique and how it compares to the national average.

Use Market Match for Site Selection & Expansion Planning

Once you know which markets resemble your top performers, narrow the search to a real site. Build a trade area around a candidate location to confirm it fits your profile, then check active listings to see what's available there today.

See Site Selection Software

Market Match vs. Market Optimization

Both tools grade a market, but they build the model differently. Use Market Match when you want to learn from your own top-performing sites; use Market Optimization when you already know the specific demographics you're targeting.

Market Match: Learn From Your Sites

Select your top-performing locations, and REGIS Online builds a profile and finds new areas that share those same characteristics.

Market Optimization: You Choose The Criteria

Select the demographic variables that matter to you, weight them, and REGIS Online grades and ranks every location against that model.

Learn About Market Optimization

Market Match in Action

Market Match allows you to score any area to see how similar it is to a brand's profile. Use it to find somewhere a brand will thrive and spot demographic trends among a profile.

Learn how Market Match works with an example used in our blog article, or explore how it pairs with demographics, traffic counts, and Market Optimization for a complete site study.

Read Blog Article