Market Optimization

Find The Best Locations With Confidence

Mix the demographics you care about most and find the best areas in any market - for any brand. Make market research easier than ever thanks to the powerful, easy to use features available with Market Optimization!

Real Estate Data Analysis Is Essential

Choosing the wrong property doesn't just waste money - it can cost millions, break client trust, and jeopardize future deals.

By mapping the demographic data with Market Optimization you get a clearer picture of where customers are really located.

Read Our Case Study

Research Made Easy
With Market Optimization

With Market Optimization inside REGIS Online, you can stop guessing and start knowing. Real estate data analytics makes it simple to uncover high potential markets and locations in just a few clicks.

Heat Map Shading

See opportunities come to life in an instant with the heat map shading. The H3 grid highlights hot and cold spots across your market, helping you zero in on the best areas for further research.

See Sample Maps

Professional Reports

Go beyond the map with professional, presentation-ready reports. Each Market Optimization report gives you a clear summary of how the study was set up, along with detailed data for every result.

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Graded Sites or Active Listings

Find the best locations or view real time opportunities with our Active Listings integration. Each property is measured against your demographic model so you can see at a glance which locations are the best fit.

Learn More About Active Listings

Why CRE Pros Use
Real Estate Mapping Software

Data analytics shouldn't slow you down. Market Optimization lets you map multiple demographics at once, filter results, and grade sites in minutes, so you're freed up to focus on what matters most.

Choose Demographics That Matter

Select up to four demographic variables that drive your success. Market Optimization applies your criteria automatically, giving you clear, prioritized results.

Set Custom Weights

Highlight the demographics that matter most by placing more weight on the variables that truly drive performance.

Choose An Ideal Value

Define your perfect fit with a single target value. Locations that best match your ideal automatically rise to the top.

Assign Min/Max Values

Control the range of acceptable results by setting upper and lower limits, ensuring only the right locations make the cut.

Research Anywhere

Run Market Optimization studies in the areas that matter most to you. Whether it's a radius, drive time, city, county, MSA, or a custom trade area, the tool adapts to your workflow and pinpoints the best locations for your project.

See Sample Maps

Filter Results With Precision

Go beyond demographics by layering in additional data for even sharper results. Fine tune your study to reflect the market conditions you care about most.