Retail Co-Tenancy Analysis with
Retail Fusion

Retail Fusion helps you see connections between retailers by determining which retailers frequently appear together. Use your co-tenants to see new opportunities for expansion or relocation in your market.

What Is Retail Fusion?

Retail Fusion is a co-tenancy analysis tool that identifies which retailers frequently appear near a selected group of co-tenants. Users choose up to five retailers they want to see together, and REGIS Online searches the surrounding market to find and rank other retailers that commonly appear alongside that group. Landlords use it to recruit tenants that complement their existing center, and retailers use it to find new markets where their preferred co-tenants already operate.

What Is Retail Co-Tenancy Analysis?

Co-tenancy analysis studies which retailers tend to locate near one another, since certain brands consistently appear together across markets, often because they draw a similar customer or benefit from shared foot traffic. Retail Fusion applies this to a specific group of co-tenants you select, searching your target market to find and rank the retailers that most frequently appear alongside them. That ranking becomes a starting point for identifying tenants likely to fit a center, or markets likely to fit a brand's expansion strategy.

How It Works

Select Co-Tenants

Choose up to five of the co-tenants you have, or want, in your center.

Identify Where They Occur Together

Retail Fusion searches your study area to find where your selected co-tenants appear together, then builds a search radius from those groups.

Analyze Nearby Retailers

See which other retailers or categories appear most frequently near your co-tenant group, refined to the types of merchants you're looking to fill your space with.

Features

Select Co-Tenant
Group

Discover Connections
Between Groups

See Potential
Opportunities

Map Retail
Co-Tenancy Patterns

Create & Share
Reports

Select co-tenants for a retail fusion study

Select Co-Tenants Group

Co-tenants are the retailers you want to see together. Retail Fusion examines your study area for these groups. Once found, these groups create a radius to search for retail similarities.

Discover connections in commercial real estate retail

Discover Connections Between Groups

Once your co-tenants are found together, Retail Fusion looks around the area to find other retailers nearby. Select which retailers or categories you want to see results for.

See potential commercial real estate opportunities

See Potential Opportunities

See how often your co-tenants appeared together and the opportunities in your market. An interactive table shows which retailers appeared most frequently with your co-tenants, ranked from strongest to weakest connection.

Map Retail Co-Tenancy Patterns

Visualize trends in retail by adding your Retail Fusion study to see the data on your map. See where opportunities exist and take your study to the next level with Void Analysis.

See Void Analysis

Create & Share Retail Co-Tenancy Reports

Share your discoveries with two professional reports. Filter by top results or filter by category in order to tell the story you need to seal your deal.

See Example Report

Retail Fusion for Landlords & Retailers

Retail Fusion serves two different goals, depending on which side of the lease you're on.

Use Co-Tenancy Analysis for
Tenant Recruitment

Landlords select the co-tenants already in their center, then use Retail Fusion to find retailers that frequently appear alongside those brands elsewhere. That ranked list becomes a targeted outreach strategy for filling an open space with a tenant likely to complement the existing lineup.

See A Landlord Example

Use Co-Tenancy Data in
Retail Site Selection

Retailers and tenant reps select the co-tenants their brand performs best alongside, then use Retail Fusion to find markets where those same co-tenants already operate together. That surfaces expansion or relocation opportunities worth investigating further with trade area, demographic, and traffic data.

See A Tenant Example

Retail Fusion vs. Void Analysis

Both tools help fill a lease or find an expansion market, but they start from a different question.

Retail Fusion:
Who Fits With My Co-Tenants?

Select the retailers already in your center, and Retail Fusion ranks other retailers that frequently appear alongside them elsewhere, surfacing tenants likely to complement your existing mix.

Void Analysis:
Who's Missing From My Market?

Compare your target area to a larger market to see which retailers are present elsewhere but absent locally, surfacing a gap worth investigating.

Learn About Void Analysis

Explore Related Retail Analysis Tools

Show competition in a market with merchant data in REGIS Online

Retail Mapping

Show the competition in any area across the market.

Void Analysis

Find the best tenants to fill your open lease.

Traffic Counts

See traffic values at a certain time and day of the week.

Retail Fusion

See relationships between retailers across the nation.

Layer Control

Import your client addresses or other custom information.

Market Optimization

See hot spots in a new market based off demographics.

See How REGIS Online can help you

Let's connect and show what REGIS Online can do around one of your properties.